The national-conservative magazine Weltwoche’s cover and article on Romas caused a stir in Switzerland and even abroad. The cover photo belonged to a discriminating article on the Romas. It showed a Roma child that played with a gun.
In reality he played with a toy gun, and he belongs to an extremely poor family in Kosovo who earn their income from craftsmanship and garbage recycling.
Some were upset about the media and charities reporting on the real story of the kid and his family and complained about alleged exploitation.